The sights, sounds and smells of a ballpark aren’t the only things in the air around Wrigley Field these days.On Monday, the Chicago Cubs announced they would be exploring a new side of entertainment as they’ll be releasing a scripted romantic comedy exclusively being launched on their TikTok account.The story, told across nine innings of baseball, will be told across 17 short-form episodes.The series is directed by Chicago filmmaker Adam Sobel and was created and written by the Cubs’ creative workforce, Cubs Productions. Production services were provided by the Windy City’s Coyote Sun Productions.According to the official synopsis, the series ‘follows Ava (Veronica Garrubbo), an aspiring romance writer in a slump, and David (Sid Kutikkad), a sweet but love-shy seatmate who does not believe romance is real, over the course of one Cubs game.’After an accidental bleacher meet-cute leaves them stuck together for the game, Ava makes David a promise: before the final out, she will help him find a summer fling inside Wrigley Field.JUST IN: The Chicago Cubs are releasing their own romantic comedy series on social media. NINE INNINGS TO LOVE will follow two young fans who meet in the bleachers and spark a special connection. The series will feature 17 short form episodes, all produced by the team’s… pic.twitter.com/pTvbjPsitR— Marcus Leshock (@marcusleshock) August 31, 2026 The Chicago Cubs have announced their foray into rom coms with a TikTok exclusive series The story takes place over nine innings during a Cubs game at Wrigley Field Fans were divided over the bizarre move from the professional sporting organization’But as Ava turns the ballpark into a rom-com training ground, complete with swings and misses, a makeover, a returning ex and a ninth-inning chase, she starts to realize the story she has been trying to write may be happening right in front of her.’In a press release, the Cubs’ executive vice president of marketing and communications Jen Martindale said, ‘For generations, Wrigley Field has been a place where memories are made, friendships begin and love stories start.'”Nine Innings to Love” celebrates the magic of a summertime Cubs game through a bite-sized episodic format that’s built for Gen Z and millennial audiences. By blending a game of baseball with BookTok fandom and the vibes of a classic rom-com, we’ve created a story that could only unfold in the Budweiser Bleachers at Wrigley Field.’Martindale revealed inspiration for the series came from the general admission seating session where, ‘you never know who might end up beside you.’Fans were split over the announcement across social media platforms. One naysayer posted, ‘This is not a serious franchise.’ Another wondered, ‘Is this where the money for a new closer went?’One detractor called it the ‘Most pathetic thing I think I’ve ever seen.’Meanwhile, over on TikTok, fans praised the Cubs: ‘this is so fun! go cubs, creatives!’ one user commented.Another said, ‘This is absolutely hilarious omg people are such party poopers y’all need to learn to have some silly goofy fun.’