Many holidaymakers travel thousands of miles on expensive long-haul flights in search of tropical paradise.But for retail Tui agent Gary Cook, there’s a dreamy location much closer to home that beats even the most idyllic spots in the Caribbean and Thailand.After 35 years in the travel industry, working in 25 different countries over the course of his career, Cook wholeheartedly believes that Turkey is the top spot on the map.With scorching temperatures, lush beaches and excellent value, visitors won’t be disappointed. ‘I’ve worked everywhere, but I keep coming back to Turkey – particularly the Antalya region and Marmaris on the Turquoise Coast,’ Cook explains. He worked in Marmaris, a bustling resort town, over 30 years ago and has returned to Turkey 17 times since. Tui retail agent Gary Cook has worked in 25 different countries, but out of all of them, Turkey remains his favourite destination Gary believes the Turkish resort town of Marmaris has ‘everything you might want’ as both a place to live and a holiday destinationThe travel agent insists the destination has ‘got everything you might want’. From ‘stunning beaches, such as the Turunc beach,’ Cook also notes Turkey’s ‘incredible history’ and ‘amazing food’, in addition to the country’s ‘amazing selection of all-inclusive resorts’.He adds: ‘You can enjoy the views, sip on a cocktail and not have to worry about paying extra while you’re there.’ Indeed, Turkey is a particularly affordable spot, with one-way flights to Dalaman starting from as little as £24 in September. ‘Compared to the finest golden sand beaches of the Antalya area, Marmaris offers a completely different vibe – a large beach dotted with bars and restaurants, a promenade stretching down to the old town with its markets and bazaars, plus a cosmopolitan harbour,’ Cook says.’The bay is absolutely stunning, especially at sunrise.’The country’s long seasons run from April to October and it boasts warm temperatures for much of the year, too. Britons can enjoy 29C averages in August, with more clement conditions of around 22C in October. For Cook, Turkey’s beaches, food and history make it an unbeatable destination’Even the winters are mild,’ Cook adds. ‘And these regions are popular year-round, which gives you so much flexibility for when to travel.’He also notes the country’s widespread appeal: ‘Whether you want to go in the school holidays or off-season, you are sure to get your fix of sun.’Aside from beaches, Cook recommends exploring some of Turkey’s finest landmarks. He urges holidaymakers to head to the ancient city of Ephesus, an open-air archaeological site.’There are beautiful day trips that you should try in Turkey to experience the culture heart of the Aegean icons,’ Cook says. He also recommends Pamukkale, which he describes as ‘a gem of Southwest Turkey’ that’s home to ‘unique landscapes and hidden terraces’. As for accommodation, there is a range of options available, including hotels, rental apartments and villas. Some are even as affordable as £46 per night in September. Aside from beaches, Cook recommends exploring and seeing some of Turkey’s landmarks too’With the Turkish lira, British holidaymakers find their money stretches much further,’ Cook explains, adding that Marmaris in particular has ‘something for all budgets’.’You’ve got hundreds of great restaurants and bars, and eating out can be fantastic value,’ Cook says. ‘Turkey offers much better value than most European destinations. For your hard-earned summer holiday, Turkey sure won’t disappoint.’Prices correct as of July 14, 2026