Until last year, boxing champion Tyson Fury called Morecambe home – and despite his frequent protestations of the area’s beauty, anyone watching the Netflix series, At Home With The Furys, will have seen otherwise: grotty beaches, run-down beachfront restaurants and a sombre ambience.The Lancashire town was dubbed the ‘Costa Geriatrica’ on account of its vast population of retirees – and even though it was thriving until the 1970s, it has frequently become the butt of seaside jokes, known as the beach ‘where seagulls don’t land anymore’.But is that all about to change?Morecambe is now the UK’s fastest–rising staycation hotspot, according to Booking.com’s Summer Getaway Report.The destination has seen a 106 per cent increase in popularity. Morecambe was once a pioneer of British seaside tourism, with boating many visitors in the 1920s venturing out to sea on boats Morecambe’s coastline has been on the decline as of late – but is that all set to change?Earlier this year, Parkdean Resorts reported a 147 per cent increase in onsite searches for their Ocean Edge park in Morecambe, on the day the second season of Tyson Fury’s Netflix show At Home With The Furys aired, in April this year.But in addition to the spotlight the town has enjoyed by way of the show, there are other reasons for Morecambe’s growing popularity.The rise in demand for UK staycations is one factor, as is a renewed sense of interest from property investors and landlords, according to Residential Estates.The catalyst is Eden Project North, a £100million eco-tourism and education destination currently in development in the region, set to open in winter 2028.The project aims to ‘transform the seafront of Morecambe Bay into a world-class destination for visitors and learning.’ While the upcoming attraction could boost tourism in the region, there are plenty of standout spots in Morecambe to visit already – starting with the bay and its traditional seafront promenade, which combines a five-mile stretch of sandy coastline with views of Lakeland Fells in the distance.Brucciani’s of Morecambe is also popular, a parlour known for its speciality ice creams that has been a Morecambe institution for more than 100 years. The business is known for its Art Deco style, and is the perfect place to grab a coffee or an ice cream when on holiday in the seaside town.Meanwhile, the Half Moon Bay Cafe is a dog-friendly cafe located just off the National Trust coastal pathway, overlooking Morecambe Bay. It’s a great choice for families after a tasty breakfast or lunch. Morecambe is now the UK’s fastest–rising staycation hotspot, according to a reportPlus, the Clock Tower cafe located on the Morecambe Bay promenade is the perfect place for families seeking the quintessential British seaside experience. With all the classics on offer, from doughnuts and sundaes, to ice cream and fish and chips, all can be enjoyed while taking in the spectacular views across the bay. But it’s not just Morecambe enjoying a turn in the limelight – other UK regions are growing in popularity too, the Booking.com research shows.That includes Carnforth (+86 per cent), Exmouth (+76 per cent), Penzance (+45 per cent) and Stratford-upon-Avon (+42 per cent).The study highlights how we as a nation are hungry for new experiences, and bigger adventure; nearly three quarters (71 per cent) of Britons are planning to visit somewhere they’ve never been before.Indeed, while Spain still tops the charts as the UK’s favourite summer destination – leading both Booking.com search data and holiday wishlists (32 per cent) – travellers are also looking further afield. Parts of the bay are picturesque, with the sea set against a backdrop of hills Booking.com search data shows Shanghai, China is this summer’s fastest-rising global destination for Brits, with searches up 88 per cent year on year.Ryan Pearson, regional manager for UK & Ireland at Booking.com, said: ‘This summer, we’re seeing holidays redefined.’ ‘While classic destinations remain hugely popular, travellers are becoming more intentional about why they travel – whether it’s to discover somewhere new, embrace a solo adventure or a child-free break, or to follow a personal passion.’This year’s trends show people feel more inspired and adventurous than ever before.’