How a ‘Center Parcs-by-the-sea’ could be coming to a Lincolnshire coastal town

Shrieks of excitement, cheers from children and the roar of rides were all common sounds once heard from beyond the walls of Pleasure Island, Cleethorpes.The seaside theme park, located in the east of Lincolnshire, first opened in 1993, and welcomed hundreds of thousands of adrenaline-junkies through its gates every year.It boasted plenty of heart-racing roller coasters, including Alakazam, Terror Rack and Gravitron, drawing in both Lincolnshire locals and visitors from neighbouring towns. Yet since its closure a decade ago, the site has sat abandoned. However, in light of recent news, thrill-seekers across the country can rejoice: Pleasure Island could be getting a major revamp. Plans have been pushed forward for approval to transform the area into a ‘Center Parcs-by-the-sea’ resort, Grimsby Live reports.Planning permission for the £70 million project to take place on the 60-acre spot was first submitted in 2023, and the North East Lincolnshire Council will be urged to support the proposals during a planning meeting scheduled to take place tomorrow, July 8.  Pleasure Island in Cleethorpes has stood derelict since closing down in 2016 But new plans could see it transformed into a ‘Center Parcs-by-the-sea’ type of attraction The plans include clearing the remaining buildings and structures of the former theme park and completely redeveloping the site.Photos last year revealed how painted walls of broken buildings were still standing as well as arcade machines and ride props.Once the site has been cleared out, developers hope to build hotels, 272 lodges, a holiday park and retail outlets on the site. The lodges will have a reception area and offer two to four bedrooms.  Other proposals include restaurants, cafes, a garden centre and even a Lidl superstore for families wanting to stock up on snacks and drinks.Both standing five storeys high, one hotel is expected to boast 148 rooms and the other 58 rooms, according to the Mirror. Other planned amenities include a drive-through coffee shop and a cycle hire centre. Meanwhile, a lake in the middle of the site could be transformed into a fishing spot for visitors, with proposals for toilets, changing rooms and an anglers’ hub.  A report to councillors reads: ‘It is considered in principle that a large proportion of the scheme, if not all of it, would support tourism and the visitor economy, in line with the policy aims, widening the choice and availability of such uses as a comprehensive scheme.  The proposals include building hotels, 272 lodges, a holiday park and retail outlets on the site Other plans include restaurants, cafes, a garden centre and even a Lidl superstore ‘The main site and overflow car park have been vacant for many years since the unfortunate closure of Pleasure Island in 2016.’ ‘The main site has a derelict appearance which is now beginning to degrade the character and appearance on this key route through the resort.’ Retailers like Tesco and Aldi have raised objections to the development, as well as some local residents who highlighted concerns over the possible impact on surrounding wildlife and traffic.However, there has also been support for the plans, particularly over the jobs it will create – approximately 400 – and how it will improve the appearance of the current derelict site. Adrian Smith, Director of Church Lane Humberston Limited, which is spearheading the development, told Grimsby Live: ‘We’re delighted that the proposal has been recommended for approval and has reached committee stage.”Together with our partners Lidl UK, and with great thanks to planning consultants Lichfields and to Cheryl Jarvis who heads NELC’s planning team, we are thrilled that the recommendation for approval of this £70m project, which will create nearly 400 jobs in the local market and provide an unprecedented boost to the local economy, is nearer to delivery.’