With the Eiffel Tower, vineyards and an impressive selection of museums, it’s not surprising that France draws in millions of tourists. In 2025, the country broke tourism records and became the world’s most-visited country with 102 million international visitors.But according to new research by Deloitte and Google, France is on course to lose its title and be replaced by a destination that’s a summer holiday favourite for Britons. By 2040, Spain is expected to take the lead with 110 million inbound visitors, pushing France to second place with a projected 105 million. It would mark a huge leap for Spain as the country welcomed 97 million last year, which was an all-time high according to the National Institute of Statistics. America is forecast to be the third most-visited country by 2040, followed by China and Mexico. Spain, which is loved by Britons flocking there for holidays to places like Benidorm (pictured), is expected to become the world’s most-visited country by 2040The study found that European countries will attract the largest share of tourists between 2019 and 2040, bringing in over 362 million incremental visitors.In the future, it is expected that the number of trips will continue to increase and reach 2.4 billion by 2040. The news of Spain’s projected influx of visitors may not be surprising for some, as the European spot has long since been a popular spot with Brits. A whopping 19.1 million UK residents visited the country in 2025, Travel Gossip reports, spending nearly €24 billion. Hordes flock to spots including Benidorm and Barcelona. However, the destination has been battling with over tourism in recent years. Earlier this month thousands of protesters took to the streets of Majorca to stand against the matter.Residents complained of rising housing costs from holiday rentals or foreign nationals’ second homes as well as congestion in once-quiet towns and villages.One of the demonstrators held up a poster which said in English: ‘No more second homes while locals can’t afford one.’And last month, anti-tourism groups in Mallorca faced backlash after publishing guidance encouraging protesters to target businesses in the tourism industry. But, the country has seen many anti tourism protests from locals over the years, including one in Mallorca last month (pictured)Groups Menys Turisme, Més Vida, whose name translates to ‘Less Tourism, More Life’, and Arran Mallorca released a ‘Manual for Action Against Touristification’.The guide detailed how supporters can identify possible targets of ‘non-violent direct action’ against what it says is ‘a system that is suffocating us’.Tourism signage, estate agents and hotels were all encouraged as potential places to act against – with guidance including suggestions to block key boxes for holiday rentals. Protesters were recommended to plan out escape routes, scope out the area before they approach and avoid security cameras, Majorca Daily Bulletin reports. Clothing guidance was also mentioned, with anti-tourism members urged to cover their face and wear loose clothes in dark colours.