It’s all in the name of altruism. If Britons must indulge in extra pints in order to support Spanish breweries, we will all, surely, be glad to pull our weight.Tourists have been encouraged to consume plenty of beer when visiting Spain in response to a 16.1 per cent drop in beer consumption in the country since 2022.It comes amid a general slump in drinking outside of the home, with a 2025 Food Consumption Report demonstrating a 9.4 per cent drop between 2022 and 2025.And despite its widespread popularity, beer is the main culprit. Bottoms up! Tourists are encouraged to enjoy beers in Spain following a 16.1 per cent drop in consumption of ales and lagers since 2022Per capita consumption of beer outside the home was just 18.4 litres per person in 2025, compared to 19.9 litres the year before.The reason for the decline is thought to be the lower disposable income of Spanish citizens, as well as the emergence of newer leisure modes – notably, the increased use of screen-based activities and a greater emphasis on health and wellness.Many companies are also switching to alcohol-free drinks in response to growing demand, the Majorca Daily Bulletin reported.However, Jacobo Olalla, the director-general of Cerveceros de España (Spanish brewers), added that the total beer market in Spain in 2025 was still 2.7 per cent above 2022 levels – which is ‘particularly positive’.It’s not only Spain that is suffering as a result of a decline in drinking alcohol.Earlier this year, it emerged that almost a quarter of adults in England now don’t drink alcohol at all, according to new figures – with young people and a rising number of men turning their backs on booze.The findings came as low- and alcohol-free drinks boom in popularity.More adults are opting for ‘sober curious’ lifestyles, alcohol-free beers and no-alcohol cocktails instead of the traditional pint or glass of wine. It comes amid a downturn in the consumption of alcoholic beveragesAs of May last year, 53 per cent of UK adults had drunk low or no-alcohol beer, wine, cider, spirits or cocktails in the previous 12 months. Young people were the most likely to have skipped alcohol altogether.Among men, 39 per cent of 16 to 24-year-olds said they hadn’t had an alcoholic drink in the last year – falling to 17 per cent of those aged 75 and over.Among women, the highest proportions of non-drinkers were those aged 16 to 24 (31 per cent) and 75 and over (30 per cent), while the lowest proportion was women aged 55 to 64.