New Hearts head coach Wouter Vrancken aims to compete with Celtic and Rangers for the title.The 47-year-old recently left Sint-Truiden off the back of leading them to a surprise third-placed finish in the Belgian top flight.The two-time Belgian manager of the year has form for over-achieving after leading Mechelen to a second-tier title and Belgian Cup double in 2018 and coming within moments of winning the league with Genk.So he is aiming high as he follows Derek McInnes, who moved to Rangers after coming within minutes of leading Hearts to the Premiership title.Vrancken, who has signed a two-year contract, said: ‘I wanted to go abroad a few years ago but the right thing has to come. Now I was at the end of contract, so I had an opening.‘Then Hearts came and I know a little bit of Hearts because I’m good friends with the technical director of Union (St Gilloise), so you know the link (Tony Bloom). Wouter Vrancken has thrown down the gauntlet to his Hearts players ahead of the new season‘But also because of the way they played last year, so that they can compete for the three top places. The stadium, the atmosphere in the stadium, all those things, and the city.‘That’s one of the reasons I came here, to play for those places. To compete with the Glasgow teams and to overachieve again and fight for the top spots.’Minority shareholder Bloom targeted the title within 10 years when he invested in Hearts 12 months ago.‘The best clubs to work in are those that have ambitions and this is a good ambition,’ Vrancken said. ‘It’s a good point of focus.‘Now we have to work for it and aim as high as possible and then we’ll see where we land.’Genk would have won the title in 2023 had they not conceded a 94th-minute equaliser to Antwerp’s Toby Alderweireld, which saw their opponents win the league.‘I know the feeling,’ Vrancken said. ‘It’s not a nice feeling and can take some time to get over it.‘But with a good spirit, with a lot of energy and constructive work, we can get over it as soon as possible and fight for the new things to come.‘It takes time for sure, but with aiming on a new season and working for the new goals, that’s the only way to get over it and to work for it, that you’re on the good side of the story the next time.’After competing against Union, Vrancken is looking forward to working with Jamestown Analytics recruitment technology.‘I always wanted to look behind the curtain,’ he said. ‘I have a lot of confidence in the way the recruitment works because I was confronted with it in Belgium. And now from the other side, I want to be part of it.’When asked about his playing style, he said: ‘I like to have the ball and also a lot of joy in the game. Players, when they want to reach their full potential, they have to enjoy the game and enjoy what they are doing.‘We try to create this with positive play, as offensive as possible, with a lot of pressure, with a lot of intensity, energy.’