NFL fans rolled their eyes after comedian Nikki Glaser shot a video for Sunday Night Football that focused heavily on pop superstar Taylor Swift.Glaser, the roast comic and self-proclaimed Swiftie, shot the video before the Kansas City Chiefs hosted the Indianapolis Colts.The clip was essentially a hype video for Swift and her now-husband, Chiefs tight end Travis Kelce, while Glaser called out the haters of the pop star and the football team.’When you’re on top of your game, everybody roots for your downfall,’ the comedian, 42, said in the video that aired before kickoff. ‘People love a winner — until they win too much. People want dynasties to die and for chaps to become chumps. And when that downfall finally comes, it hurts like a Tush Push you weren’t expecting,’ Glaser added while Swift’s track ‘Ready For It’ played in the background.’But without the downfall, you don’t get the thing that people love most of all: The comeback.’ Comedian Nikki Glaser hyped up Taylor Swift and Travis Kelce before Sunday Night Football Swift was in the stadium for the game between the Chiefs and the Indianapolis Colts Glaser wore a dress made to look like a Kelce jersey with ‘Taylor’s Husband’ on the backLights, Camera, Kansas City! Chiefs superfan Nikki Glaser shares what makes tonight’s game must-see football. ?? Sunday Night Football: Colts at Chiefs on NBC & Peacock pic.twitter.com/FM4zX48Une— Sunday Night Football on NBC (@SNFonNBC) September 21, 2026 ‘And for Chiefs Kingdom, the comeback starts now. You can never count out the Chiefs. Are you seriously not starting [Patrick] Mahomes and Kelce in your fantasy leagues this year? Oh, so you love losing? OK. ‘You think you’re done seeing Andy Reid in chicken commercials? I don’t want to live in that world, and you know [Cris] Collinsworth is gonna keep gushing over Mahomes changing his arm angle. I mean, boy crushes like that are forever.’ All the while, Glaser was seen taking a jacket off to reveal a red sequined dress – in a style similar to something Swift would wear on stage – which was designed to look like a Kelce jersey. On the back, the dress read ‘Taylor’s Husband’ where Kelce’s name would be.She continued: ‘It’s safe to say the world’s greatest singer-songwriter is now a permanent fixture at Arrowhead. And I speak for all Swifties when I say we want more cutaways. Glaser concluded: ‘So here we go, Kansas City. Tonight we take on the Colts. Before you know it, we’ll be back on top, and then the rest of you can go back to hating us all over again.’Football fans were quick to voice their displeasure with Glaser’s performance, with many directing their anger at the ‘Look What You Made Me Do’ songstress that the comedian was supporting. Kelce scored the Chiefs’ first touchdown of the evening, sending fans into rapture Cameras cut to Swift in her luxury box as she celebrated the score with friends and family’That Nikki Glaser thing was NAUSEATING. Broadcasts should be neutral, and this is anything but neutral. Gross,’ wrote one Bills fan on X.Another user on the app posted, ‘Why do the Chiefs get a free publicity commercial from NBC SNF in that Nikki Glaser piece. There are 2 teams in this game and the Colts didn’t get one. There was absolutely no reason for it – what a joke.”That Nikki Glaser commercial just made me want to off myself,’ another detractor wrote.One user posted, ‘All that Nikki Glaser crap about Taylor is more proof of Swift’s contract with the NFL. The fauxmance is to hide it being an obvious PR stunt.”NBC just straight up trolling with that Nikki Glaser bit haha,’ wrote Barstool Sports hockey podcaster Rear Admiral.Swift was in the building for the game and was spotted celebrating after Kelce caught a touchdown pass – his first of the season. True to form, and fulfilling a prophecy from Glaser, the NBC cameras cut to the pop star and showed her cheering on her man as the Chiefs took the lead.