‘It was an adoration surpassing Beatlemania’: How Kevin Keegan’s Liverpool years turned him into a superstar… and the reason he told me he brought it all to a premature end, writes IAN HERBERT

The span of an extraordinary life, full of so many indelible moments, has perhaps obscured the overwhelming significance of the six truly golden years which concluded with Kevin Keegan boarding a plane at Liverpool’s Speke Airport in 1977, destined for the European Cup final which he would look back on as perhaps his crowning glory.There were the Newcastle United chapters and the two European Footballer of the Year awards at Hamburg but Keegan’s Liverpool years were his best of times, preceding a departure which showed him to be a man ahead of those times.He famously sat on a dustbin outside Anfield, awaiting an audience with his beloved Bill Shankly before signing for £33,000 in 1971, going on to become the club’s first global star: the face of Brut, Pirelli slippers, Smith’s crisps and the Green Cross Code, partying at George Best’s Slack Alice nightclub and possessing the most famous autograph in football. Yet the belief Shankly had instilled in him made him seek more.Though few fully appreciated the fact, it was a glimpse of Barcelona’s ambition when Liverpool travelled there in 1976 which made Keegan view the continent as an adventure in a way that few of his contemporaries – and certainly not Best, whose path to superstardom he was following – ever did. Keegan looked around the vast Nou Camp dressing rooms, the club’s little chapel and the magnificent surface of the pitch and wanted some of the same.Liverpool won that night – 1-0, in the semi-final of the UEFA Cup, which they went on to lift. But that summer was also full of Johan Cruyff’s new £10,000-a-week contract at Ajax, while the best paid British players had an 82 per cent domestic super tax rate to contend with.  Despite all the achievements that followed, Kevin Keegan’s years at Liverpool were the finest of his career Keegan in action at Loftus Road in August 1975. Liverpool lost 2-0 to QPR in their first league game of the season – but went on to pip them to the First Division title by a point He became Liverpool’s first truly global star: the face of Brut, Pirelli slippers, Smith’s crisps and the Green Cross CodeKeegan’s £2,000 bonus for his contribution to the 1975-76 title-winning season was reduced to £400 after tax – and then there were surtax demands from the previous year. He and Liverpool agreed that he would give them one more year and the club would do all they could to find him a club that suited him.Keegan’s extraordinary zest for life, and his extraordinary commercial appeal, was laid bare in the summer before that final season – his apotheosis, really. In the space of one week, he racked up 1,000 miles for a promotional trip to the Isle of Man, studio analysis for London Weekend Television’s live coverage of the Czechoslovakia v West Germany European Championship final, an appearance in an all-star XI against Brazil and a fete opening in Rhyl, North Wales.After the legendary bicycle crash on the cinder track in the BBC’s Superstars, he collected his prize money from the competition, collapsed from nervous exhaustion at Newport Pagnell Services on the way home and spent three days on an intravenous drip at Northampton General Hospital. ‘He’s young but I hope he’ll learn that he can’t move mountains,’ said his manager, Bob Paisley, after those chaotic few weeks, but Keegan recovered to complete what he always considered his finest season at Liverpool, helping the club to their first European Cup as man-of-the-match against Borussia Monchengladbach in ‘77.He delivered them that season’s First Division title, too. Against Arsenal during the run-in, it was Keegan who pounced on goalkeeper Jimmy Rimmer’s failure to collect the ball and scored. In a controversially physical match at Ipswich that same spring, it was Keegan who scored the decisive goal. Such contributions were so commonplace that they barely carried the headlines.Hamburg signed him, offering £500,000 up front in cash on the weekend of the 1977 FA Cup final, which Liverpool lost. He overcame a language barrier, manifest when he and his wife, Jean, tried to buy a fuse in a German hardware store and were reduced to gesturing what they wanted. The shopkeeper brought out a plug. When the Keegans said ‘nein nein’, he disappeared and returned with a Christmas tree.He was twice named European Footballer of the Year during three years there. ‘I took the view that the footballer’s life was short and every chance should be seized,’ he later said of that move.Yet it is an abiding curiosity that Keegan would lift only one more piece of silverware – the 1979 Bundesliga title with Hamburg. He was always moving on – and, with the exception of the England manager’s job, which he considered his one great mistake – never up. Those six playing years at Liverpool, which delivered three league titles, two European trophies and an FA Cup, were by far as long-term and successful as it got.Paisley was the one who scouted him and solved the problem of his repeated foot discomfort during the early 1970s, eventually getting Keegan’s green Ford Capri stripped down to establish that the clutch pedal was too stiff. But Shankly was the father-figure and motivator, who made him feel he could move mountains.  Bob Paisley (left) was the one who scouted Keegan and solved the problem of his repeated foot discomfort during the early 1970s, by examining his Ford Capri ‘Liverpool made me, not just as a footballer but as a person,’ Keegan once reflectedIn one of Keegan’s last broadcast interviews, with the BBC’s Garry Richardson, he said his ‘best experience’ as a footballer had been meeting Shankly. ‘That’s what changed my life,’ he said. ‘One person. He just believed in me and saw in me something that I never saw in myself. I have to thank him, really, for everything.’I last saw Keegan eight years ago and the old lustre was still very much there, in the woollen suit with tartan twill, the immaculate black leather shoes, the silver hair and the radiant personality.He told me he’d been ‘a five-year person’ who’d always looked to move on. ‘Wherever I’ve been, I’ve never stayed,’ he said. ‘I wouldn’t say I get bored but I think I’m much better at building things. I don’t see the point of sticking around when you’re not going anywhere. The minute you’re not going forward, what’s the point in sticking around? Reinvent yourself. Control your destiny. Try to move on.’But Anfield was his refuge. The place where he grew up, stayed longest and found fame. ‘Liverpool made me, not just as a footballer but as a person,’ he reflected. ‘The fans made me. When they started singing my name! What am I, 5ft 7in with Cuban-heeled boots? But because of them I was 6ft 6in. ‘Every time I go back, I go past my old digs. You can’t take the memories away. My book had been written at Liverpool and it was a nice little book. I had a lot of good fun.’He was the last man to board the plane at Speke for his last Liverpool dance – that European Cup final in Rome – and thousands gathered at the little terminal to witness the moment. It was an adoration surpassing Beatlemania.