The World Cup in America has been a really interesting case study for rugby over the past few weeks. The Rugby World Cup will be hosted in the States in 2031 and hopefully we can enjoy a similar razzmatazz.Gianni Infantino, the man in charge, has bowed down to commercialisation. He allowed water-breaks to be introduced in both halves, meaning the broadcasters can cut away to all of their TV adverts with David Beckham and Thierry Henry. That’s something rugby should be seriously looking at if they want to make more money.Our players don’t necessarily need the water breaks but we need to give the sponsors more value. It hasn’t affected the viewing figures in America this summer, so rugby should get ahead of the curve and become a game of four 20-minute quarters.One of the reasons this World Cup has gone well is because there was a lot of hype around the USA team. The hosts bowed out in the last 16, which was a great achievement. Even Donald Trump got involved.The Rugby World Cup in America will be a great success if the USA can produce a team that are fighting to get into the top 10. They’ve got five years to get their act together. The talent is there. America is such a big country, meaning it is hard to travel around and identify the talent. They just need financial backing to do that. South Africa have always had the talent but now they have learned to harness it. America could learn a few lessons from my old mate Rassie Erasmus. Hydration breaks have become a thing at the football World Cup – rugby should follow suit One of the reasons the football World Cup has been a success is because the host nation have shone. We need a strong USA rugby team to do the same in 2031There are a couple changes that need to come from the lawmakers, too.Generally speaking, the new Nations Championship has been outstanding. You have five or six games in a row on a Saturday – all on free-to-air – meaning you can watch rugby from breakfast ’til dinner.Some people are annoyed that Fiji had to play their ‘home’ match in Liverpool. They are having economic problems and there are going to be some inequities in the early stages of the competition. Japan are part of the ‘Northern Hemisphere’ to balance things out so we have to travel a bit more. That’s life. When you are a rugby team like Japan or Fiji, you accept that you’ve just got to get on with it. But the games have been top quality and that’s brilliant for the fans. One problem I had with England’s game against Fiji was the number of interventions from the TMO. Every try was checked. It was painful. It took an age. What’s more important – the flow of the game or the absolute accuracy? Most people would say the flow. To get that flow back, we need to give the power back to the referee. The TMO should only be able to come in three rucks before a try, or for a red card offence. Everything else should be left to the referee. There are just too many stoppages in the game at the moment.Rugby should take a leaf from the NFL. They keep 11 players on the pitch at all costs. In rugby, teams are being reduced to 13 or 14 players all the time. Red and yellow cards are destroying the balance of the contest. Rugby should keep the game as 15 versus 15. There should a reporting system for players who do something violent or illegal. Their punishment should be harsh – money and a ban – but they should be replaced immediately. Japan went down to 13 against Ireland because our hooker was injured and the other was in the sin bin. It was a real sucker punch. People want to see an even contest.In general, the Americans have embraced the football. The Rugby World Cup should be aiming to be the third biggest sporting event in the world, after the Olympics and the football World Cup. One problem I had with England’s game against Fiji was the number of interventions from the TMO. Every try was checked. It was painful But, generally speaking, the new Nations Championship has been outstandingI can’t see why our games won’t sell out in 2031. We just need to be a bit more flexible as a sport. We have to start opening our doors to things like Netflix because the game needs the money.It’s a no brainer. If we need to extend the half-time break so Madonna can perform, then you need to allow that to happen. As coaches, we all need to start giving more allowances for the game to survive and prosper.DON’T RUSH IT WITH BENHARD A lot of Test matches are decided in the last 20 minutes and England are developing some really good options off their bench. Henry Pollock, Noah Caluori and Benhard Janse van Rensburg are players who can really shape the final quarter.I understand the clamour for them to start.I like Van Rensburg but he has to earn his spot. He’s a powerful South African who can offload out of the tackle and boost your attacking game. Steve Borthwick should keep him on the bench for now, allow him to adjust to Test rugby and maybe he’ll be ready to start in the autumn. The same goes for Pollock and Caluori.I’ve not been too impressed by Argentina, recently. England should beat them pretty easily on Saturday. Argentina have an intricate attacking style where they have a number of players swinging around together. But they were sticky against Scotland and just don’t look right at the moment. I like Benhard Van Rensburg but he has to earn his Test spot. Steve Borthwick should keep him on the bench for now and allow him to adjust to Test rugby I’ve not been too impressed by Argentina, recently. England should beat them pretty easily on SaturdayEngland should be able to dominate the set-piece in Santiago del Estero. One of their problems is they have looked a bit predictable. They just need to be really physical at the gain-line and attack with different options when they have quick ball.Right now they are in the second tranche of teams, outside the top four. They’ve relied so much on speed and power but that doesn’t work against a team like South Africa.The Springboks kick the leather off the ball and nobody is criticising them. They’re the biggest kicking team in the world. They just have an array of outstanding backs who can play off unstructured ball. Guys like Sacha Feinberg-Mngomezulu, Cheslin Kolbe and Kurt-Lee Arendse.The challenge for England is to develop a really good attack of unstructured ball. I don’t think Steve is the problem. He knows how he wants to play and he’s certainly not going to restrict them off kick return. It comes down to the skill and the cohesion of players. Whether they’ve got the right personnel to really challenge the top, I’m not so sure.