Sydney Sweeney shocked fans this week after posing completely naked for the most provocative commercial of her career.The actress, who is no stranger to nudity thanks to her role on Euphoria, pushed the envelope by getting her gear off for sports prediction market Novig. According to Novig founder and CEO Jacob Fortinsky, it was Sweeney herself who decided to get nude for the campaign for a very surprising reason. The blonde bombshell was allegedly drawn to the platform because it’s focused strictly on sports predictions, whereas other platforms allow users to make predictions on almost anything.’She said, “I’m uncomfortable with other platforms that have markets on what color underwear I’m going to wear”,’ Fortinsky recalled in an interview with Front Office Sports.’There’s something clean about sports,’ she reportedly said. The real reason that Sydney Sweeney stripped down for a raunchy Novig commercial this week has now been revealed Sweeney was apparently driven to work with Novig because of their focus on sports, as the actress was ‘uncomfortable’ with other platforms having prediction markets on her underwearSweeney has an equity stake in Novig, so it’s no surprise that she was happy to create another watercooler moment by stripping down for the campaign. ‘Sydney is great at captivating audiences and being the center of attention,’ Fortinsky said.’In some sense, it forces us into the national discourse,’ he added.In the commercial, Sweeney gets completely naked and uses a variety of sports equipment to protect her modesty. ‘Think you know sports? Prove it. Novig is just sports,’ she purrs.Sitting naked on a basketball hoop, she continues, ‘So they wanted a show? Just sports.’ Sweeney, now wearing just shoulder pads and a football placed over her nether regions, adds, ‘You can trade this sport. And this sport.”No betting on wars or deaths and no politics. Just you, your takes, and sports,’ she later continues. Sweeney has an equity stake in Novig, so it’s no surprise that she was happy to create another watercooler moment by stripping down for the campaign The actress uses a football to protect her modesty in the jaw-dropping commercialThe commercial comes after reports that Sweeney’s media mogul boyfriend Scooter Braun has become an influence on her career.According to Puck News, Braun was a factor in Sweeney’s recent decision to sign with Hollywood power player Kevin Huvane at CAA.Braun set Sweeney up for dinner with Huvane without her other management knowing, which led to her signing with him over rival agents that had been ‘clamoring for a similar sit-down’ with her.The bold career move came around the same time that Sweeney, 28, split from her longtime publicity team at ImPRint PR after a decade.Both sides were reportedly happy to move on, with the ImPRint team growing ‘frustrated’ that Sweeney was no longer listening to their advice.Puck points out that when ImPRint sent Sweeney to Variety’s Power of Women event last year in a bid to get her taken more seriously as an awards-worthy actress, she showed up in a sheer silver gown that highlighted her 32DD cleavage. It’s currently unclear if Braun, who previously managed Ariana Grande, Justin Bieber, and Demi Lovato, has any say in Sweeney’s current PR strategy or wardrobe choices.Daily Mail contacted Braun, ImPRint, and Sweeney for comment at the time. The 28-year-old dared to bare in a sheer gown at the Venice Film Festival last week Sweeney also wore a sheer gown to an event in Los Angeles last OctoberThe starlet tried to get herself into the Oscar conversation last year with her role in the boxing biopic Christy, but after it bombed at the box office Sweeney seems to have relied on her sex appeal to stay in the headlines.Her many raunchy scenes in the third season of Euphoria dominated the news cycle throughout April and May, stealing the spotlight from her A-list co-stars like Zendaya and Jacob Elordi.She then doubled down on her sex symbol status by launching her own lingerie brand Syrn, which she’s promoted with a string of provocative pictorials and commercials.The most recent Syrn advert sees Sweeney posing completely topless, prancing around in a G-string, crawling on all fours, and suggestively licking cream off her fingers.She was most recently spotted at the Venice Film Festival, where she donned a sheer gown that left little to the imagination at a star-studded dinner for Armani Beauty.