An Australian skincare company has defended their decision to use sex worker Kayla Jade in the new advertisements, despite copping criticism from consumers. Melbourne-based brand Boring Without You recently featured the OnlyFans star and influencer, who has become known as ‘Australia’s most successful escort’, in ads for their REM Repair moisturiser. With racy taglines such as ‘call to cream’, the ads show Kayla, 32, saucily squirting the product on her hands while dressed in a 1980s-inspired leotard and curly wig. ‘Just like Kayla. You’re probably busy. Get something that does the work, while you dream,’ reads the caption alongside one of the ads, posted on Instagram. ‘So you wake up with smoother, firmer, plumper, more hydrated skin. All with your eyes closed.’Boring Without You founder Davey Rooney says that he chose the social media sensation, who boasts 2.4 million TikTok followers, for the campaign because she has built an audience that trusts her recommendations. An Australian skincare company has defended their decision to use sex worker Kayla Jade (pictured) in the new advertisements, despite copping criticism from consumers With racy taglines such as ‘call to cream’, the ads show Kayla, 32, saucily squirting the product on her hands while dressed in a 1980s-inspired leotard and curly wigHe also argues that ‘sex sells’ has long been a staple in the advertising business, and Kayla has simply learned to make that system work for her. ‘Many companies are very comfortable using sexuality to sell things,’ Rooney told news.com.au this week. ‘But when a woman owns that sexuality, controls it, and monetises it herself, sadly people become uncomfortable.’Most people sell their labour in some form. But when a woman provides a legal service on her own terms, we see some people treat that as a moral failing.’Kayla told the publication that her line of work still holds a ‘stigma’ and some people have been angered to see her ‘digging into the mainstream.”But I’ve had to deal with that for the past 10 years, so it doesn’t faze me as much as it used to,’ she added. Kayla, known online as ‘Blue Eyed’ Kayla Jade, has not only built an online following of millions, she is also earning a reported $150,000 per month with a combination of adult content creation and full-service, in-person sex work.The adult performer, who is in the top 0.1 per cent of creators on the OnlyFans website, first launched her account in 2022. Boring Without You founder Davey Rooney says that he chose the social media sensation, who boasts 2.4 million TikTok followers, for the campaign because she has built an audience that trusts her recommendations Kayla, known online as ‘Blue Eyed’ Kayla Jade, has not only built an online following of millions, she is also earning a reported $150,000 per month with a combination of adult content creation and full-service, in-person sex workShe decided not to ‘hide’ it from her friends and family, but also ‘didn’t throw it in their face’, setting up alternative social media accounts to promote her content. ‘The way people treat sex workers is disgusting,’ she said in 2023.In a recent episode of Stan’s new reality series, Turned On: Dirty Sexy Money, Kayla boasted that she earns more as a sex worker than she would if she were a surgeon. ‘I always look up, “How much do surgeons make?”‘ Kayla joked.Kayla was originally meant to join the series as a major cast member. However, Daily Mail understands she backed out after she learned porn stars Annie Knight and Lily Phillips would also take part. According to insiders, she has refused to film any scenes with the ‘stunt girls’ and doesn’t wish to be associated with them.