He was dubbed the ‘greatest rapper of all time’ by Billboard and Vibe in 2023, with a career spanning three decades.Yet Jay-Z is only just being discovered by Gen Z as his hit track Tom Ford resurges on TikTok, gaining a whole new audience.The Brooklyn-born rapper, worth $2.8billion, returned to his roots last month to honour his monumental career with a three-night residency at Yankee Stadium.He is continuing celebrations for the 30th anniversary of his debut album Reasonable Doubt with a two-night tour at Tottenham Hotspur Stadium next month.Jay-Z could see a whole new generation in the audience, thanks to fans on TikTok making his classic hits viral again.Posts which use the song have amassed more than 550,000 likes, 12,000 saves and 16,000 shares. Jay-Z was dubbed the ‘greatest rapper of all time’ in 2023 with a career spanning three decades, yet he is only just being discovered by Gen Z as his tracks resurge on TikTok The rap mogul has won 24 Grammys, sold 140million records and has 14 Billboard 200 No1 albums (pictured in 2013)The song, which has appeared in over 10,000 TikTok videos recently, peaked at number 39 on the Hot 100.And this month alone, the song crossed 100million streams on Spotify. In a victory lap for a legacy that continues to grow decade after decade, the celebration has been non-stop.Jay-Z was joined by his superstar wife Beyonce, 44, on stage and their rising star daughter Blue Ivy, 14.Beyonce also performed Mary J Blige’s song Can’t Knock the Hustle, wearing a black pinstripe suit and there was also a surprise performance from Rihanna, who performed B***h Better Have My Money. From the debut of his studio album in 1996, through his independent label, Roc-A-Fella Records, and his releases in the 2000s and 2010s, Jay-Z has defined industry expectations of what a rapper can become.In April 2026, he was listed among the Top 30 Songwriters of All Time by The New York Times. The rap mogul has won 24 Grammys, sold 140 million records and has 14 Billboard 200 No1 albums (the most amongst solo acts). Jay-Z was also the first hip-hop artist to land billionaire status in June 2019. Aware his name carries enormous commercial weight, the entrepreneurial rapper also has his fingers in many, many pies.He’s produced films and video games, co-founded a basketball team, designed watches, and launched his own ranges of cigars and fragrances.Fond of saying he’s ‘not a businessman but a business, man’, analysts praise Jay-Z’s strategy to own companies rather than just licence his name. In 1999, he launched a clothing range, Rocawear, which he sold for £160million in 2007. Jay-Z was joined by his superstar wife Beyonce, 44, on stage and their rising star daughter Blue Ivy, 14, last month (pictured at the Met Gala this year) Jay-Z could see a whole new generation in the audience at his London show next month, thanks to TikTok making his classic hits viral again (pictured in 2010)But his most valuable business asset – far more lucrative than his music – is the Armand de Brignac champagne house he bought in 2014. Its distinctive gold-coloured bottles with an Ace of Spades logo is tailor-made for flashy rappers (Jay-Z first featured a bottle in a 2006 music video). An ordinary bottle retails for £235 but a giant, 30-litre bottle can sell for more than £160,000.Forbes says Jay-Z’s stake in the champagne house is worth £245million.It estimates his D’Ussé cognac – a joint venture with drinks giant Bacardi – is worth £80million.Forbes puts the same price tag on his music streaming service, Tidal. Other gems in the Jay-Z empire include Roc Nation, his wide-ranging entertainment company, (worth £59million, says Forbes) and an art collection valued at £55million.The canny performer raps about his assets, such as paintings by Jean-Michel Basquiat, ramping up their value.His £173million portfolio includes a £1.5million stake in Uber purchased in 2013, which is now worth £55million.Jay-Z will perform at London’s Tottenham Hotspur Stadium on September 4 and 5. Tickets are available now.