Digger execs call out US critics who panned the Tom Cruise movie in a scathing now-deleted advert as the polarising film bombs at the box office and becomes ‘the biggest flop of the actor’s career’

Warner Bros. has tested out a new marketing strategy for its box office flop Digger after…

The secret list that tells scammers you’re an easy target

Somewhere in a marketing database, something you did years ago could still be helping a company…

GRAEME SOUNESS: Old Firm derby is the biggest of them all… but having no away fans is damaging the spectacle

Reducing availability to drive up customer demand has been a marketing trick popular since the days…

Graham Norton’s new show The Neighbourhood is pulled from primetime slot as ITV make embarrassing U-turn after poor ratings

The new programme, which was announced to great fanfare, was set to launch Norton on the…

Major city hikes hotel tax to nearly 20% as tourism bosses eye future events

Chicago has raised the tourist tax on downtown hotels to 19% to boost tourism marketing efforts.…