Florence Pugh turned heads as she led the stars at the launch of Jaguar’s new £120,000 Type 01 electric car in New York on Tuesday night. The actress, 30, looked incredibly glamorous in a plunging black waistcoat dress with a satin skirt as she posed for photos by the new motor. Florence styled her hair in a messy updo and accessorised with a diamond necklace and huge platform heels. Models David Gandy, Elizabeth Lake, Jordan Rand and Simona Andrejic were also in attendance and were treated to an exclusive performance from English singer-songwriter Sienna Spiro. Florence was announced as Jaguar’s brand ambassador for its new era. Jaguar’s controversial rebirth as an all-electric carmaker shifted into gear on Tuesday as it finally revealed what it claims to be ‘one of the most eagerly awaited cars in recent history’.In a shock rebrand for the 91-year-old British manufacturer, it stopped selling all petrol and diesel cars in December last year.The overhaul sparked a fierce backlash from critics including Donald Trump for its unconventional and ‘woke’ campaign, which featured androgynous models in avant-garde, brightly coloured clothing without showing a single car. Florence Pugh turned heads as she led the stars at the launch of Jaguar’s new £120,000 Type 01 electric car in New York on Tuesday night The actress, 30, looked incredibly glamorous in a plunging black waistcoat dress with a satin skirt as she posed for photos Jaguar’s controversial rebirth as an all-electric carmaker shifted into gear on Tuesday as it finally revealed what it claims to be ‘one of the most eagerly awaited cars in recent history’ The launch comes almost two years after Jaguar announced its dramatic rebrand in November 2024 with an advertising campaign featuring distinctive fashion models and bold slogans such as ‘Copy Nothing’, ‘Delete Ordinary’, ‘Break Moulds’ and ‘Live Vivid’, but no cars.It also confirmed it would retire its iconic ‘growler’ badge of a Jaguar baring its teeth in favour of a more contemporary visual identity.A fortnight later, Jaguar stoked the embers of the uproar with the reveal of the Type 00 – an electric concept signalling the direction of its future zero-emission cars painted in a shade of Barbie satin pink.The move prompted unprecedented criticism from existing customers, the wider public and high-profile figures including Elon Musk and Reform UK leader Nigel Farage.US President Trump dubbed the whole rebrand ‘seriously woke’ and a ‘total disaster’ that had left Jaguar in ‘absolute turmoil’. Jaguar’s daring electric rebirth: The British brand has unveiled its new Type 01 four-door GT car that will arrive with customers from next year Florence was announced as Jaguar’s brand ambassador for its new era David Gandy turned up to the event Elizabeth Lake rocked a leather trench and gloves while Simona Andrejic caught the eye in a gold minidress Jordan Rand looked biker chic in a cropped jacket and jeans Madi Webb smiled for the cameras as she arrived Florence appeared in high spirits as she strutted out of the event and posed for photos with fans Florence got into a blue vintage car The actress put on an animated display as she left the partyJaguar Type 01 specs at a glance Price: From between £120k-£140kFirst UK deliveries: Mid-2027DIMENSIONSLength: 17ftWidth: 6ft 7inHeight: 4ft 7inWeight: 2,700kg (est)Wheels: 23in (21 in optional)Boot space: 16 cubic feetPERFORMANCE Electric architecture: 850V Battery: 120kWh battery (118kWh usable)Electric motors: 3 (2 rear, 1 front) Transmission: Single-speed autoDrive: Four-wheel driveMax power: 1,015hp Torque: 1,035Nm Acceleration (0-62mph): 3.2 secondsAcceleration (62-112mph): 4 seconds Top speed: 155mphTurning circle: 37ft 9inRANGE & CHARGING Official range: 450 milesReal-world range: 400 miles Charging capacity: up to 350kWCharging speed: 10 per cent to 80 per cent in 22 minutes (it can add 200 miles of range in 13 mins) <!- – ad: https://mads.dailymail.co.uk/v8/us/tvshowbiz/none/article/other/mpu_factbox.html?id=mpu_factbox_1 – ->
But as the covers eventually came off in New York last night, managing director Rawdon Glover told the Daily Mail he was confident the Type 01 was ‘going to appeal to a target audience’ of younger urban buyers who ‘want to make a strong statement about themselves’.But he acknowledged that the car’s expansive proportions and polarising design will not be to everyone’s taste.He said: ‘I am worldly enough to know that for some people it’s perhaps too bold. And that’s OK.’