Entertainment

'Scream' hopes to provide box office jolt as 2022's 'muddy waters,' Omicron loom


IMAX CEO Richard Gelfond told Yahoo Finance that he doesn't expect COVID-19 disruptions to "cause a big negative for the year."


"During 2021, [studios] took a lot of movies and put them on day-and-date streaming and as a result of that they didn't have good box office performance," the CEO explained.


Still, the metrics of comparing a streaming view to a movie ticket are puzzling to experts, and it's been difficult to measure success in this hybrid environment.


The analyst added that it's tough to pinpoint the impact that a simultaneous streaming release has on box office figures.


Robbins said this suggests that the film might have suffered from other variables outside of its availability on HBO Max ( T ) — like fan reception following poorly reviewed sequels, or the Omicron variant.


These include "Top Gun: Maverick," "Thor: Love and Thunder," "Black Panther: Wakanda Forever," and "Mission: Impossible 7."






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