Issa Rae Partners With LIFEWTR to Diversify The Arts

From the launch of Raedio to her eight-figure deal with Warner Bros., the Insecure and Lovebirds actress has proven that she’s the embodiment of a multi-hyphenated boss babe in media.

According to a press release, the campaign will “expose representational blind spots in the creative industry through a first-of-its-kind research study” and “uplift the creative expressions of 20 diverse artists” who are considered minorities from marginalized groups and identify as people of color, persons with disabilities, members of the LGBTQ+ community and women.

ESSENCE caught up with Rae about her partnership with LIFEWTR, her role in the Life Unseen campaign, and why advocating for Black women in the arts beyond diversity and inclusion is important.

RAE: LIFEWTR and I partnered to shine a light again on the fight for representation and to do our part to give a platform to creatives across the fashion, music, film, and visual arts industries by showcasing and finding these underrepresented talented voices.

All you want is for your work to be seen, because you’re always like, “Man, if the right person just sees it, then I can get an opportunity.” To be able to give those creators just that is something that aligns with my mission since my career has started, and LIFEWTR’s as well.

To be able to showcase in some way all 20 of these creatives on their bottle collection and on their literal product set for the world to see is incredible.

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