Gucci unveils new collection 'Aria' to celebrate 100 years of the fashion house

Gucci creative director Alessandro Michele is celebrating the fashion house’s 100th anniversary this year, giving historic sweep to a collection unveiled virtually Thursday that embraced its equestrian heritage, borrowed references from the Tom Ford-era and outright stole from the French brand Balenciaga.

The celebration party was set in a film-set version of London’s Savoy Hotel, where fashion house founder Guccio Gucci got inspiration to return home to Florence and open his own leather goods shop, specializing in travel bags that he had admired working as a bellhop.

Models walked down long corridor runways outfitted with hundreds of flashing cameras nailed to the wall in the place of absent paparazzi.

In one of the collection's most surprising turns, Michele borrowed, or hacked, looks directly from Balenciaga, the Paris fashion house owned by the same parent company, Kering.

Reflecting on the century marker, Michele said Gucci's magic is its ability to redefine itself over time, unbeholden to any strictly defined image.

Close Alessandro Michele, the creative director of fashion house Gucci celebrated the 100th anniversary of the brand by virtually unveiling a new collection called Aria.

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