Cosmetics are teaming up for the launch of a limited-edition makeup collection “you didn’t know you were craving,” the companies announced Thursday.
“There is nothing tastier or prettier than the combination of burritos and makeup!” Kory Marchisotto, e.l.f.
Marchisotto added that the vegan-friendly cosmetics company and the Mexican food chain “share the same renegade spirit and are both committed to bringing the best ingredients to our consumers.”
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Tressie Lieberman, Vice President, Digital Marketing and Off-Premise, Chipotle.
The makeup collection ranges from $8 to $18 and will be available on elfcosmetics.com, chipotlegoods.com, and on the mobile-first virtual shopping platform, NTWRK.
It comes pre-built with vegan ingredients, and it marks the first time Chipotle has introduced a menu item in collaboration with another consumer brand.
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- “Salsa” eye shadow & more: Chipotle's limited edition makeup line is out nowWTAJ - www.wearecentralpa.com
- Chipotle to Launch Makeup Line with 'Lettuce' and 'Mild Salsa' EyeshadowYahoo Lifestyle
- This Chipotle Inspired Makeup Collab Is A Burrito Lovers DreamAOL
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- How Chipotle Mexican Grill (CMG) and elf Beauty, Inc. (ELF) Will benefit From Their Unique PartnershipNews Daemon
