Technology

OnePlus cofounder's new smart device startup Nothing acquired Andy Rubin's troubled, now-defunct Essential brand


Carl Pei's London-based consumer tech firm Nothing acquired Andy Rubin's defunct Essential brand.


Nothing took ownership of multiple Essential trademarks on January 6, records from the UK Intellectual Property Office show, although it's unclear how the firm plans to use them.


The London-based consumer tech startup announced on January 27 that it plans to release wireless earbuds in the first half of this year, with scant other details.


Nothing now owns branding from now-defunct Essential His new venture, Nothing, raised $7 million in funding in December from big-time tech names like iPod inventor Tony Fadell, YouTube personality Casey Neistat, Reddit CEO Steve Huffman, and Twitch co-founder Kevin Lin.


"Nothing's mission is to remove barriers between people and technology to create a seamless digital future," Pei said in a press release in late January .


The firm on Monday also teased some upcoming news on Twitter, sharing a picture of a sweatshirt bearing the word "investor":






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