Business

Sales of unapologetically ugly Crocs soar due to Covid


The company expects sales to have increased over 12% in 2020, to a record $1.38 billion, up from its previous forecast of about 5% to 7% growth.


[ Speaking at the annual ICR investor conference on Monday, Rees said consumers' overwhelming need for comfort in a turbulent year helped drive strong sales of its iconic shoe.


"We definitely benefited from consumer casualization," said Rees, adding that the clogs are also easy to clean and sanitize, thereby enhancing their pandemic-time appeal.


A couple of quirky collaborations, too, likely helped sell millennial and TikTok-loving Gen Z'ers on the clogs.


In 2020, Crocs teamed up with a number of artists and brands, including Post Malone , Justin Bieber and fast-food chain KFC on special edition collections.


Its glow-in-the-dark collaboration with Latin trap artist Bad Bunny quickly sold out after its September launch.






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