Ben & Jerry's launches new frozen desserts for dogs

The Vermont-based premium ice cream brand on Monday announced the launch of Doggie Desserts frozen treats for dogs.

The new ice cream line kicks off with two flavors: Pontch's Mix and Rosie's Batch named after employees’ dogs.

Ben & Jerry's says all the ingredients in its Doggie Desserts are ones found in its current ice cream recipes.

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s Global Marketing Specialist who also happens to be a certified veterinary technician, in a news release.

we wanted to bring the Ben & Jerry’s fun to our dogs," Bumps said in an email to the Free Press.

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