Ben & Jerry's enters pet food business with Doggie Desserts, a line of frozen dog treats

The venerable Vermont ice cream company said Monday it's introducing a line of frozen dog treats, its first foray into the lucrative pet food market.

Ben & Jerry's is the latest food company to pivot to pets, sensing an opportunity as more Americans acquire furry friends.

Ben & Jerry's is introducing a line of frozen dog treats, Doggie Desserts, that will arrive in U.S. groceries and pet stores later in January 2021.

Lindsay Bumps, a global marketing specialist with Ben & Jerry's, said the company had been eyeing the exponential growth in pet spending and started developing its dog treats early last year.

London-based Unilever, which owns Ben & Jerry's, said in October that its ice cream sales for home consumption grew more than 10% in the most recent quarter.

Rattled consumers sought indulgent treats during the pandemic and stocked up on multiple pints during less frequent grocery trips, Bumps said.

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