'It will be the family day out' - Christmas tree farm gears up for rush

With the nation feeling gloomy at the prospect of a socially distanced festive season, some are reaching for the tinsel two months early and photos of people’s homes decorated for Christmas - even before Halloween and Guy Fawkes Night - are being posted online.

In Norwich, John Lewis opened its Christmas shop at the end of last month, with Richard Marks saying it was “a bit of sparkle to brighten up your lives”.

Also in the city, the annual pop-up charity Christmas card shop is opening early this year, due to launch for its 55th outing next week at a new venue, the St Peter Mancroft Church.

“I wouldn’t want our trees going out to people for use in their homes earlier than November 28 unless you want a carpet full of needles for Christmas Day,” he said.

“We don’t recommend having a real tree in a house for longer than around four weeks before Christmas because of the temperature of most people’s homes.

It’s a tradition to come and choose your tree and we think we will be very busy in the two middle weekends of December, it will be bedlam, we will do half our entire trade in those four days.

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