Talks are underway to expand tourism from Japan as visitors return to Hawai'i

With visitors from the mainland starting to trickle back into Hawaii, talks are now focused on expanding tourism from Japan.

Japan normally brings in $2 billion a year to Hawaii's economy, making it our biggest market for international visitors.

Hawai'i Tourism Japan says it's likely the first Japanese visitor to come to Hawai'i will likely be wealthy because they can afford the time and the costs.

"We'll continue negotiating because in December, there is Honolulu Marathon and this is very high peak season for Japanese tourists," Hiroshi Shibata of All Nippon Airways said.

We reinstated passenger service between Tokyo’s Narita International Airport and Honolulu on Oct. 1 to support essential travel.

We will closely evaluate demand leading up to the launch of a pre-travel testing program for Japan and adjust our service as needed."

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