Oreo announces release of first-ever rainbow cookies

INDIANAPOLIS — Oreo has announced a colorful new release in celebration of love.

'We're proud to announce the first-ever Rainbow OREO Cookies made in honor of our partnership with PFLAG.

Join our #ProudParent campaign and you could snag a pack of Rainbow Oreo Cookies!"

The colorful cookies are part of Oreo's #ProudParent campaign: "a year-long initiative designed to shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth."

As part of the initiative, Oreo has released a short film:

The brand also plans to give the rainbow cookies to the first 10,000 people who participate in the campaign by sharing a photo on Instagram of what allyship means to them.

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