Manchester United F.C.

If 'nobody cares about women's football', how come Man Utd shirts of famous female imports are outselling male players?

The news this week that sales of shirts with the names Press and Heath outsold any of the United male players for the first three days after they were signed, raised many eyebrows.

Any suggestion that those numbers may be a reflection of United supporters’ dissatisfaction with their men’s side are neither here nor there, as down the road at Manchester City there was a similar story occurring.

The profile harnessed by these American players, as well as Alex Morgan who subsequently joined Tottenham, across the pond and worldwide has been much-discussed since they made their landmark moves to the WSL this summer.

The increased chatter abroad spurred on by these high-profile signings – along with the likes of Chelsea’s Pernille Harder and City’s Bronze – has also meant an international broadcast deal for the Football Association, with matches now shown across various platforms in Germany, Italy and the United States.

City were wise to this, too, offering free US shipping on their shirts for 48 hours after Mewis and Lavelle joined their ranks, with their announcements supported by live links to the online store where fans could immediately buy their favourite player’s jersey.

Heath, Press, Lavelle, Mewis and Bronze’s shirts are dotted among the De Bruyne, Foden, Rashford and Cavani strips, as punters scroll through the respective club websites’ best seller page.

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