Business

Coca-Cola Is Retiring Tab, Its First-Ever “Diet” Soda, In 2020


Tab, as '80s kids know, paved the way for Diet Coke to become the top no-calorie sparkling brand in the U.S.


Video: End of an era: Coca-Cola is getting rid of a very popular diet drink (USA TODAY)


“We’re forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades,” Kerri Kopp, the group director for Diet Coke at Coca-Cola North America, said in a news release .


Kopp said retiring Tab products would clear the way for more investment in a “one-two punch with a pair of complementary, powerhouse brands."


The company is also phasing out Coca-Cola Life, Diet Coke Feisty Cherry, Odwalla (announced in July), and Zico Coconut Water .


Kuat (Brazil) and Vegitabeta (Japan) are two products from abroad leaving its international portfolio.






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