Mobile phone

App happy: 33 billion mobile apps downloaded this summer

This is largely explained by new user needs resulting from the COVID-19 pandemic (such isolation and working from home, among others).

Between the countries still under lockdown and those fearing a second wave, users the world over are downloading and using an increasing number of mobile applications.

According to App Annie, applications relating to communication, as well as those favoring telecommuting (work, education and shopping) are proving particularly popular.

ADVERTISEMENTAs a direct result, in-app spending from July to September 2020 rose to $28 billion (P1.3 trillion), a figure up 20% compared to the same period in 2019.

What’s more, cellphone users have never passed so much time using their applications, with an average of 180 billion hours of use each month during the summer, a spectacular 25% increase year-on-year.

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