Tiktok launches first Australian brand campaign, calling it a 'key element of our strategy'

The social media company’s general manager of global business solutions, Brett Armstrong, said the launch of the campaign was a key step in the brand’s local strategy.

“This campaign represents a major investment in building the TikTok brand with consumers locally and further driving the incredible user growth we’ve seen this year,” Armstrong said.

“Australia is full of talent and every day, thousands of Aussies are enjoying the thrill of seeing their video go viral on TikTok,” added general manager Lee Hunter.

“These ads are a celebration of the joy and opportunity that TikTok offers people everywhere and by showcasing some of the best local talent and trends on our platform, we’re hoping to see many more Australians jump on board and make it happen.”

TikTok ANZ Lee Hunter Felicity McVay Lucy Chesterton Delia Deng Damir Kasimov Simon Bates Ollie Wards Arjun Narayan Bettadapur Manjunath Rebecca Waddell

Akcelo Aden Hepburn Isaac Lai Misha McDonald Louise McQuat Sam Bryant Louella Campbell Ed Krause Mitch McGuire Kirsty Reynolds

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