Business

Louis Vuitton's coronavirus-inspired face shield to sell for just under $1G


The fashion house is launching a plastic face shield stamped with its signature LV print for those with $961 to splurge on the luxury personal protective equipment, the New York Post reported.


The coronavirus-fighting couture made to curb the exposure to potential contaminants is constructed with hard plastic that flips up like a visor, and is adorned with a monogrammed LV elastic head strap.


It didn’t take long for face masks and PPE to become a fashion statement and status symbol when the virus became widespread in March.


Italian label Fendi sells an anti-pollution face mask that’s been worn by stars like Bella Hadid, while Gucci debuted a similar monogrammed print of its own.


Louis Vuitton, Gucci, Armani and a number of designers like Christian Siriano began making PPE early into the pandemic in March and April amid nationwide shortages.


The LV face shields go on sale Oct. 30 at select retail brands as part of the French fashion house’s 2021 Cruise Collection.






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