LA2028 unveils diversity logo; CEO preaches need for change

Share September 2, 2020 On a day the Los Angeles Olympic organizing committee unveiled an interactive logo it hopes will represent the diversity of the city, the chairman of LA2028 reiterated the need to push for a change to the long-standing rule that bars political protests on the medals stand.

Wasserman has sent a letter to IOC President Thomas Bach outlining his position and the need for reform of Rule 50, which bans protests on the medals stand — the most famous of which came from U.S. sprinters Tommie Smith and John Carlos in 1968.

A group of U.S. athletes has begun meeting to discuss social inequality, with one of its many goals a review of the protest rule.

Los Angeles introduced its logo on Tuesday — featuring a black “L” and a “28” being paired with the letter “A,” which is designed to show up in almost any color, shape or configuration as a way of representing the diversity of the LA community.

The postponement of this year’s Tokyo Olympics due to the coronavirus pandemic came during a summer in which race relations across the United States have sparked calls for changes that have reverberated throughout sports.

Wasserman, who spent most of the introductory Zoom call discussing the logo, was asked about his push for systemic changes in the Olympics.

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