ID Comms Acquires Media Audit Firm PJL Media

Full terms of the deal weren’t disclosed but Leary is taking a minority stake ID Comms and is joining the company board.

He’ll be reunited with his old boss at Ebiquity, John Billett, who was an early investor in ID Comms and remains a non-executive director.

The deal follows heightened interest in media auditing services especially in the US, where the ANA transparency report caused a huge stir, distrust and added tension in advertiser-media agency relationships.

It also triggered a reported investigation into media practices by the FBI two years ago, although to date, nothing has seemed to come of the probe .

That closure adds potentially hundreds of clients into the pool advertisers looking for media auditing services.

Added Leary, “Together, we will continue to focus on accelerating our global Assurance business with a differentiated service emphasizing agility, relevant insights and methodologies that are purpose built to inform tomorrow.”

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