Android

Google pulls India's Paytm app from Play Store for repeat policy violations


Paytm, which promotes fantasy sports service within its marquee app, repeatedly violated Play Store’s policies, two people familiar with the matter told TechCrunch.


The Android-maker, which maintains similar guidelines in most other markets, additionally noted that if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes is also in violation of its Play Store policies.


In an email reviewed by TechCrunch, Google has told several companies in India to pause all advertising campaigns to drive users to websites that offer installation files of sports betting apps.


The announcement today from Google is also a preemptive attempt from the company to remind other developers about its gambling policies a day before the popular cricket tournament Indian Premier League is scheduled to kick off.


Previous seasons of IPL, which last for nearly two months and attract the attention of hundreds of millions of Indians, have seen a surge in apps that look to promote or participate in sports betting.


A person familiar with the matter told TechCrunch that Google has also asked Disney+ Hotstar, one of the most popular on-demand video streaming services in India, to display a warning before running ads about fantasy sports apps.






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