Coca-Cola to transition to 100 per rPET in Netherlands and Norway

Coca-Cola European Partners has announced that it will be transitioning to bottles made from 100 per cent recycled PET (rPET) from the end of the year in the Netherlands and Norway.

Announced today (7 September), Coca-Cola European Partners stated that in the Netherlands it will transition all locally produced small plastic bottles to 100 per cent rPET from October 2020 and large plastic bottles will follow in early 2021.

As part of their joint Sustainability Action Plan, ‘ This is Forward ’, Coca-Cola European Partners and The Coca-Cola Company in Western Europe have pledged that by 2025, Coca-Cola will: collect a can or bottle for every one it sells and ensure that all its packaging is 100 per cent recyclable and by 2023 will ensure that at least 50 per cent of the content of its PET bottles will come from recycled content.

Coca-Cola European Partners also expressed support for deposit return schemes (DRS) in its vision for a circular business model, saying they were essential for boosting plastic bottle collection rates and reducing contamination.

Commenting on the Netherlands and Norway announcement, Joe Franses, Vice President Sustainability at Coca-Cola European Partners, said: “Today’s announcement that Coca-Cola European Partners Netherlands and Coca-Cola European Partners Norway are making the switch to 100 per cent rPET marks a vitally important step forwards on our journey to eliminating new virgin oil-based plastic across all our plastic bottles within a decade.

Crucially, this announcement provides a compelling case for the role that deposit return schemes (DRS) can play in the creation of local circular economies for beverage packaging.

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