Houston Texans

Advertisers Flock to NFL Broadcasts as a 'Safe Haven'


NBC said it sold out of ad space for Thursday night’s game between the Kansas City Chiefs and the Houston Texans, with revenue up substantially from last year and an average 30-second commercial costing nearly $900,000.Credit...Damian Dovarganes/Associated Press


Media companies and marketing executives are looking forward to a boost in TV ratings amid uncertainty in other professional and college sports leagues over how their seasons will proceed.


NBC said it sold out of ad space for the season-opening game on Thursday night, between the Kansas City Chiefs and the Houston Texans, with revenue up substantially from last year and an average 30-second commercial costing nearly $900,000.


The 2019 football regular season, playoffs and Super Bowl generated an estimated $4.3 billion in ad revenue for CBS, Fox and NBC, with nearly $200 million coming in the first week.


With broadcast rights contracts expiring starting next year, analysts from the research firm MoffettNathanson predicted in an investor note on Thursday that the league would be able to command “gigantic increases for the upcoming cycle of new N.F.L.


While health restrictions are forcing many brands to divert funds from in-person events, marketing executives are finding that switching to virtual versions allows them to include more people than would physically fit on a field and offers better access to fans’ data.






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