LeBron James

LeBron James speaks out against voter suppression with 'More Than A Vote' campaign

The coalition of Black athletes and artists formed the campaign ahead of the US presidential election in November and in the wake of the deaths of George Floyd and Breonna Taylor earlier this year.

James, whose Lakers topped the Western Conference standings, is chasing his fourth NBA title and first since joining Los Angeles in 2018.

This week also saw the reveal of the uniform James will wear in "Space Jam: A New Legacy," the sequel to the 1996 film starring Michael Jordan that will be released in July 2021.

Four years ago, lower Black participation was blamed on efforts to restrict voting rights as well as online disinformation campaigns and apathy.

The "More Than A Vote" campaign has been backed by James and a number of other Black athletes, including NFL stars Odell Beckham Jr. and Patrick Mahomes and Olympic sprinter Allyson Felix.

James' Lakers face the Portland Trail Blazers in the first round of the NBA playoffs in Orlando on Tuesday, ahead of which he urged Black voters to make their voices heard.

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