The New York Times has quit Apple News

Apple News takes a 30% cut of any subscriptions made through its app.

The paper announced on Monday, June 29, that it was ending its partnership with Apple, saying Apple News stopped the Times from directly connecting with readers, and reduced its control over the placement of its articles.

"Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules," New York Times COO Meredith Kopit Levien said in a memo to staff.

It was touted as a way for publishers to grow their business at a time when tech platforms were upending traditional revenue streams.

In a statement to Business Insider an Apple spokesperson said the paper only sent through "a few stories a day."

"We are also committed to supporting quality journalism through the proven business models of advertising, subscriptions, and commerce," the spokesperson said, adding that Apple News has over 125 million users.

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