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Snapchat apologizes for Juneteenth filter that prompted users to 'smile' to break chains


The filter was panned by critics on Friday morning shortly after its release for its tone deafness, and was disabled by about 11AM ET.


“We deeply apologize to the members of the Snapchat community who found this Lens offensive,” a Snap spokesperson said in an email to The Verge .


“A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved through our review process.


Black Snap employees were involved in the filter’s creation but did not see that the final version included an action that would break chains if the user smiled, the source said.


The most recent tweet on the Snap Inc. Twitter account , dated June 1st, links to a statement from Spiegel and says “We condemn racism.


It starts with advocating for creating more opportunity, and for living the American values of freedom, equality and justice for all.”






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