Colgate-Palmolive to review product's name that translates to 'Black people toothpaste'

The wording, "黑人牙膏," can be found on "Darlie" toothpaste's marketing and website branding, as well as the product's packaging, NBC News has confirmed.

A popular brand across Asia, the product is manufactured and sold in convenience stores, health care shops and supermarkets in China, Hong Kong, Singapore, Malaysia and Taiwan, according to Euromonitor International — a market research firm based in London.

Colgate-Palmolive told NBC News that it was working to review and evolve the brand, following substantial changes it had already made to the logo, name and packaging in the past.

“Darlie is a Chinese brand owned by Colgate and our Joint Venture Partner, Hawley & Hazel," a spokesperson for the company said in an emailed statement on Friday.

Prior to 1989, the toothpaste brand was known as " Darkie " and featured a minstrel singer in blackface as its logo, according to a report by the Associated Press at the time.

A tube of 'Darlie' toothpaste on display at a supermarket in Hong Kong.Ed Flanagan / NBC NewsThe two joint venture partners "agreed" that the "Darkie" name, and package presentation represented "offensive racial stereotyping that should be changed,″ they said in a statement at the time.

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