iHeartMedia Announces 'New Organizational Structure,' Layoffs Ensue

iHeartMedia today announced a “new organizational structure” and “technology transformation” as it modernizes the company, and as often happens during such moves, layoffs are taking place.

According to C ountry Aircheck and All Access , there have been multiple layoffs in the country and other sectors of the largest radio network in the U.S., including top roles at WPOC/Baltimore, KAJA and KRPT/San Antonio, KASE and KVET Austin, WSIX/Nashville and others.

“We are modernizing our company to take advantage of the significant investments we have made in new technology and aligning our operating structure to match the technology-powered businesses we are now in,” it reads.

The announcement also speaks vaguely of “Centers of Excellence,” citing new technology- and artificial-intelligence-enabled sectors that “consolidate functional areas of expertise in specific locations to deliver the highest quality products and services – for every Market, enabling each to take advantage of the company’s scale and shared resources across programming, marketing, digital, podcasts, sales and sales support to provide a better experience for listeners and business partners and a more efficient process for all of its employees.” It says these centers “are the result of the great strides the company has made in improving its technology backbone and the hundreds of millions of dollars in investment it has made in building out the company’s core infrastructure,” along with recent acquisitions of podcasting and tech platforms like Jelli, RadioJar and Stuff Media.

“We are now using our considerable investments in technology to modernize our operations and infrastructure, further setting us apart from traditional media companies; improving our services to our consumers and advertising partners; and enhancing the work environment for our employees.”

Regarding the layoffs, Country Aircheck cited an internal memo in which Pittman and president/COO Rich Bressler termed them as “the unfortunate price we pay to modernize the company.

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