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Ford bets on Mustang's reputation with Mexico-made Mach-E SUV


"Car shoppers typically place little importance on where a vehicle is built, but the Mustang Mach-E will be debuting in the midst of a highly contentious election cycle where automotive manufacturing jobs and plant locations could present a ripe opportunity for political grandstanding," said Jessica Caldwell, executive director of Industry Analysis at auto research firm Edmunds.


He also earlier this year attacked Ford and other automakers for not supporting his administration's plan to roll back Obama-era fuel efficiency rules.


Ford's crosstown rival, General Motors , received significant backlash, mainly from politicians and unions, for its decision to resurrect the Chevrolet Blazer, a well-known American SUV for decades, and import it from Mexico.


While the Mustang is arguably even more of an American household name than the Blazer, many industry experts don't expect Ford to receive much pushback for its decision to produce the Mach-E at its plant in Cuautitlan, Mexico.


"As time goes on, the majority of consumers understand nationality about a brand more than they necessarily pay attention to production location," said Stephanie Brinley, principal automotive analyst at IHS Markit.


When the Blazer was beginning to arrive in the U.S., it followed GM announcing plans to potentially shutter five North American plants and slash thousands of jobs.






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