KFC is launching a vegan chicken burger in the UK

KFC is jumping on the meat-free bandwagon, launching a vegan version of its signature crispy chicken burger in the United Kingdom.

The fast food chain is calling its first plant-based offering “The Imposter.” The burger, which uses a Quorn fillet and vegan mayo, will be sold at select restaurants for four weeks starting June 17.

KFC is the latest in a series of restaurant chains and food producers to attempt to capitalize on the public’s growing appetite for meat alternatives.

The trend is growing more rapidly than many observers anticipated as consumers search out meat alternatives to diversify their diets or reduce their environmental footprint .

Animal right groups praised KFC for offering the vegan burger.

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