Golden State Warriors

Hey, Raptors Fans, You Want Fries With Those 3-Pointers?

At the start of the season, McDonald’s began a marketing campaign that promised medium-size orders of French fries at its locations in Ontario each time the Raptors made at least 12 3-pointers in a game.

Despite the unexpected size of the giveaway, McDonald’s considers the promotion a major success, said Chuck Coolen, the company’s head of marketing in eastern Canada.

At a McDonald’s on Yonge Street in downtown Toronto, several extra employees join the evening shift on game nights to take orders and help out in the kitchen, said Fathema Yeda, who manages the restaurant.

On a much smaller scale, a bar in Miami this week promised customers a free shot every time the United States women’s soccer team scored a goal in its World Cup match against Thailand.

Still, sports promotions remain a “very efficient and powerful means of connecting with consumers” for fast-food companies, said Aaron Allen, the chief executive of Global Restaurant Consultants.

Dianna Hay, 46, manages a McDonald’s in the small Francophone town of Hearst in northern Ontario, and said she had not experienced a major surge of customers chasing free fries.

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