Watch a Game, Place a Bet: Sports Media Weighs Role in Betting Markets

From Al Michaels to Brent Musburger, there is a long tradition of broadcasters coyly alluding to betting lines amidst staid telecasts of North American sports.

That, of course, began to change a year ago when the Supreme Court ruling in Murphy v. NCAA permitted states to begin legalizing sports betting.

ESPN recently launched the Daily Wager on ESPNews, and on Tuesday the network announced it would follow B/R in opening a branded studio inside a Caesars-owned Las Vegas casino.

But CBS Sports chairman Sean McManus offered a tepid take on the involvement of its terrestrial network, “We don’t discuss gambling information.”

“A lot of us are trying to take the playbook of Sky Bet and bring that to the United States,” said David Preschlack, NBC Sports’ EVP of content strategy.

Its place in the sports media landscape will irrevocably change in the wake of last week’s announcement of a $236 million investment for a 4.99 percent stake in The Stars Group .

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