Pinterest shares plunge 15% after reporting larger than expected loss

Pinterest CEO Ben Silbermann speaks in conversation with Matthew Lynley of TechCrunch during the TechCrunch Disrupt SF 2017 on September 18, 2017 in San Francisco, California.

Pinterest reported 291 million global monthly active users (MAUs) for the quarter, a 22% increase from the same period last year, when it had 239 million MAUs.

Pinterest has shown its strength among certain key demographics, but has had to work harder to expand beyond its core audience.

The company revealed in its S-1 filing that it 80% of its total U.S. audience is comprised of moms ages 18-64, based on an independent Comscore study.

The company has since begun making strides internationally, claiming "significant growth" in international MAUs over the past few years as it has focused on localizing content.

Pinterest said in its IPO filing that it expects this demographic to continue to outpace U.S. user growth in the near term.

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