Oreo introduces 5 new flavors, including s'mores, latte and maple

On Monday, Oreo also announced four new flavors fans can expect this summer.

To celebrate the 50th anniversary of the Apollo moon landing, there's the purple marshmallow creme inside cookies, decorated with a trio of lunar-inspired designs.

Baskin-Robbins has more than 7,800 retail shops around the world and is owned by the Dunkin' Brands Group.

"What they’re trying to do is get more shelf space, more attention," said Phil Lempert, founder of, which tracks industry news and trends.

Oreo is owned by Mondelēz International, whose brands also include Cadbury, Chips Ahoy!, Halls and Nutter Butter.

Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer

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