Walmart is getting into the Angus beef business

The nation's largest grocer is creating its own end-to-end supply chain to sell no-hormone added Angus beef cuts in 500 Walmart stores across the southeast later this year.

"Beef is an important purchase for our customer … it's likely the most expensive item on their plate and they are treating themselves when they buy it," said Scott Neal, senior vice president of meat, said in a press release .

"Creating this supply chain allows us to treat our customers by giving them unprecedented quality and transparency."

Walmart is working with Texas rancher Bob McClaren of 44 Farms and Prime Pursuits to source the cattle.

It's also half a year after its competitor Costco announced it was creating a poultry supply chain, which the company said will account for 40% of its needs, showing retailers' shift in focus toward production.

In an increasingly competitive grocery industry, the retailers see having a transparent supply chain to be a selling point to consumers and a way to stand out among their rivals.

Powered by Blogger.