United Airlines Unveils New Paint Scheme

United released a video of the scheme on Tuesday , and it borrows heavily from the old Continental Airlines livery, first introduced in 1991.

But after a photograph of a newly painted Boeing 737 surfaced Tuesday night on message boards and on Twitter, United made it official, releasing a video.

For this livery update, United is removing gold from the tail, replacing it with a stylized blue logo, with light and dark shades.

It generally takes airlines five or more years to paint their fleets, so it will be a long time before the old Continental design disappears.

Some customers wanted United to go with a clean rebranding, arguing the airline needed to move past a logo designed a quarter century ago by another company.

But United chose a more minor update, similar to what Alaska Airlines in 2016, after it acquired Virgin America.

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