How much are you spending this Valentine's Day? We look at the price of a ...

Last SlideNext Slide Valentine’s Day is an ancient holiday, believed to have roots as far back as the third century in Rome.

Though the holiday’s precise origin has been lost to history, Valentine’s Day is a cultural touchstone in many countries around the world.

According to industry advocacy group National Retail Federation, 51 percent of American adults are expected to celebrate the holiday in 2019, the smallest share in at least 10 years.

Despite waning participation, total holiday spending is projected to hit a record high of $20.7 billion in 2019 – up 5.6 percent from 2018.

While many use the occasion to buy candy, cards, and gifts for family members, coworkers, friends, and even pets, the vast majority of Valentine’s Day spending in the United States goes towards spouses and significant others.

Tack on some traditional Valentine’s Day mainstays like flowers, candy, cards, and jewelry, and total holiday expenses fall just shy of $200.

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